Museo Case study
The problem: Busy life schedules and travel restrictions have led to there not being enough time for people to attend galleries and keep in touch with art.
The outcome: An interactive app allowing people to discover and enjoy art no matter where they are in the world.
Software: Figma, Adobe XD
Research and Personas, User Journey, Testing, Wireframing, Prototyping
TARGET AUDIENCE
One of the main user groups were those who didn’t have enough time to visit galleries due to their busy lifestyles, location or travel restrictions. Whilst I was able to understand and recognize some of the barriers to the user group I also discovered language, text description size amongst others which prevented other users from having a smooth experience when visiting an art gallery.
CHALLENGES
I wanted to find out if the main user experience, finding an art gallery and viewing a virtual tour has a seamless operation for each user to complete. I also wanted to understand any challenges users may face when accessing the app, including the tour and accessing information. I conducted an unmoderated usability study. Each participant completed the study from their own home, lasting between 20-30 minutes. Participants were people who were passionate about art, whether that’s as a beginner or advanced and included two men, two women and one non binary individual between the age of 18-65 years old.
The testing group had a range of different abilities including:
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1 user with assistive technologies
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1 user who has a visual impairment.
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1 user who doesn’t speak strong English
As compensation participants were given FREE entry to a local exhibition of their choice (Ticket value of £25).
USER TESTING
Two rounds of user testing were carried out, the first round provided feedback including:
1. Users want the virtual tour app to be more visible.
2. Navigation needs to be smoother for the user journey.
3. Users want clearer headings.
For the second round, feedback included:
1. Users want to go straight to the virtual tour.
2. Want information when scanning an image.
This app allows people to discover and love art, removing some barriers that are faced with an in person experience. I have learnt the importance of accessibility and considering other people when designing this app especially when its something that most if not all people should be able to use. This includes the colours, layout, text and images used. The next steps of the app include: Conducting more user research to determine any new areas of need functionality wise. I will also, conduct more usability studies for people with additional needs to see if it meets their standard. The aim of this app will eventually add further elements to create a more interactive space – comments, editorial content, blog posts etc.